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How to Use Executive Toys to Market Your Brand

When you know that you want corporate gifts for an event or to recognise the achievements of staff, it can often be difficult to take the next step. There is so much to choose from in the market that it can be hard to narrow those choices down into a relevant, brand consistent business gift.

Executive desk toys are a preserve of the business gifts industry and a successful way of sourcing a fun, entertaining item with the “fiddle factor”. They offer companies one of the most vital ingredients of marketing, visibility.

The “fiddle factor” is an elusive concept that can transport your business gifts from bin fodder into highly effective, highly visible marketing machines. It forces the recipient to put down whatever it is that they’re doing and play with the business gift that you have sent them.

So what is it about the “fiddle factor” that can make such a successful corporate gift?

It is a quality that means that your corporate gifts will grab the interest of their recipients and this quality is found in abundance with executive toys. No matter how old or young the recipient, executive toys have the ability to turn even the most sensible of executives into a big child, putting an item in front of them that they can’t help but play with.

So why is this good for you? As the company who is giving out the business gift there is one thing you want more than anything else, visibility for your brand. An executive toy with the “fiddle factor” will spend more time on your recipient’s desk, so your logo will be in the box seat right in their eye line which will further enhance your brand in their mind.

Executive toys also have the added benefit of being passed around the office once the recipient is finished with it, with co-workers looking on with interest at what is taking up so much of their colleague’s attention. That will ensure that even more members of a team that originally intended will have an interaction with your brand, making sure that you name is on the tip of their tongue should they meet to discuss their requirements that you can provide.

Executive toys tick all of the boxes of what makes a successful corporate gift, so if you are stuck for ideas then take a look at what executive toys can do for your promotion.

Most Popular Christmas Toys For 2008

Top 12 Gifts For Christmas 2008

“It has been a challenging year for all businesses, but as a retailer I am delighted to see innovation continuing to come through. Even in an economic downturn, children still need exciting, good value toys to entertain and inspire their creativity.”

The toys predicted to dominate children’s Christmas lists this year are set to ignite dreams of stage and screen fame, says the Toy Retailers Association (TRA) today. The TRA’s annual ‘Dream Toys’ list, the only official prediction of Christmas bestsellers, reveals a trend towards music, film and TV inspired toys to indulge fame fantasies from the next generation of rockstars and screen heroes. Plenty of old favourites also make a comeback this year, reflecting the nation’s love for nostalgic characters and brands.

Girls Top 12 Toys For Christmas 2008

Music takes the Girls category by storm this year, with the Bratz(TM) Girls Really Rock Dolls (MGA Entertainment Ltd), High School Musical Sing Together Dolls and the film-inspired Camp Rock Gift Pack (both Mattel) making it onto the wish lists of aspiring rock stars. Another musical hit is sure to be Mattel’s Barbie Princess Liana Singing Doll, which sings songs from the Barbie and the Diamond Castle movie. Younger girls will love Zapf Creation®’s CHOU CHOU My First Tooth, while animal lovers will be delighted to unwrap Vivid Imaginations’ I Love Ponies Honey My Baby Pony, or FurReal Biscuit My Loving Pup (Hasbro), Sylvanian Families Old Hollow Oak Treehouse (Flair Leisure Products), or the hottest or fittest VIPs from Hasbro’s Littlest Pet Shop range on Christmas day.

Boys Top 12 Toys For Christmas 2008

The Boys section this year is inspired by TV and film, with nearly all of the selection featuring characters from our screens. Rev up Christmas for little petrolheads with Mattel’s film-inspired Cars Walkin’ Talkin McQueen, or the Air Hogs® Zero Gravity(TM) Micro (Spinmaster) Radio Controlled Vehicle. Figurine lovers won’t be disappointed, with the Gormiti Island of Gorm Playset (Flair Leisure Products) and WWE RAW Arena Playset (Vivid Imaginations) both on the top 12 list.

This year’s hit animation Wall.E has also made its mark, with Vivid Imaginations’ Wall.E Transforming Robot a newcomer to the list, while established favourites are represented with the Power Rangers Overdrive Tracker (Bandai), Transformers Animated Roll Out Command Optimus Prime, Indiana Jones Hat & Whip Set and the Clone Wars AT-TE Vehicle and Star Wars Clone Trooper Voice Changer(all Hasbro).

Pre-school Top 12 Toys For Christmas 2008

Younger children will be kept busy this Christmas with plenty of interactive toys in the Pre-School category. Budding engineers will have their pick of the Bob The Builder Interactive Construction Site (Born to Play), Take Along Thomas Morgan’s Mine Electronic Playset (RC2), or the Roary the Racing Car Silver Hatch Workshop Playset (Vivid Imaginations).

Start work for the green generation with Playmobil’s Recycling Truck. Imaginative little ones can blast off with the Peppa Pig’s Spaceship (Character Options), go back in time with the Playskool Kota The Triceratops (Hasbro), laugh themselves silly with the Mr Tickle Stretch & Giggle or Elmo Live! (both Mattel), or get lost in a good story with the LEAPFROG Tag Reading System. The Teletubbies also make a comeback this year, with Tomy’s Dance With Me Teletubby set to be a huge hit, and keen photographers will be snapping away at the Christmas action with their KidiZoom Multimedia Digital Cameras (VTech).

Top 12 Games For Christmas 2008

Christmas Games sessions are likely to feature some of our favourites this year. Family favourites get a new twist, with top 12 appearances from a reinvented Cluedo ¸ Monopoly Here & Now: The World Edition (both Hasbro), 20Q Hand Held, Scrabble 60th Anniversary Edition (both Mattel) and the Rubik’s Cube Game (Drumond Park).

For something more energetic, families can battle it out on the Bop It Extreme 2 (Hasbro), the Kids Are All Right Electronic Game (Vivid Imaginations) or the brand new visual hide-and-seek game Pictureka! (Hasbro). When the adults tire, kids will have their own fun with the Disney Princess Magic Mirror Game (Jumbo), High School Musical 2 DVD Game (Mattel), Tomy’s hilarious new gallery-style shooting game Quack-Shot, or the In The Night Garden Play Path (Hasbro).

Techzone Top 12 Toys For Christmas 2008

The TechZone category, covering the most exciting tech-toys and gadgets for kids, is full of clever must-haves this year. Vivid Imaginations’ iTeddy is the perfect first media-player for kids, Bladestar (Character Options) is a revolutionary flying machine, and Meccano’s WiFi Spykee The Spy Robot works as a mobile CCTV camera.

Gadget girls will love the Hannah Montana My Secret Pillow (Character Options), the IM-ME messaging device, and the My Meebas (both Mattel); little musicians will be desperate to unwrap the new Guitar RockStar (Tomy); and pet lovers will be checking under their tree for virtual pet Woogies (Mattel) or for Pleo (Vivid Imaginations), the baby Camarasaurus that develops emotionally when showed love and affection.

Creative Top 12 Toys For Christmas 2008

The Creative top 12 will be keeping minds and hands busy well into the New Year with a range of imaginative play sets. This Christmas, kids can make their own chocolate coins with the Golden Coin Maker (John Adams), build creative structures with the Magnext 360° Case (Megabrands), and the Bindeez 3D Super Studio (Character Options), or create kooky aliens with the Martian Matter Alien Maker (Hasbro).

Budding artists will love the Rainbow AquaDraw (Tomy), Crayola Creations Illumination Station (Vivid Imaginations) and the Etch A Sketch (Flair Leisure Products); and imaginations will be ignited with the Puzzle Extra Assorted (Jumbo) and the Moon Sand Adventure Island (Spinmaster). Film-inspired sets are also set to be popular, with the High School Musical puzzleball (Ravensburger) and LEGO Star Wars V19 Torrent (Lego) both likely to be on the wishlist for creative kids.

With Christmas quickly approaching, more and more people are turning to the Internet to make their Christmas purchases. But, where are the best places to shop?

For Your Pediatric Office, Toys Will Make The Waiting Fun

Everyday at your clinic, mommies and their kids wait for their turn. You know the children are urging their mommies to let them out of the clinic and your secretary is becoming frantic with all the restlessness and the crying. But with attractive toys at hand, the waiting will be fun. Here is why.

Don’t lose business

When kids start pestering their moms to leave the clinic, you know you will lose business and will have to reschedule another consultation, which may take weeks. As a doctor, this will be inconvenient. The schedule has been arranged weeks before and the patients for the day has been set. On the part of the patients, this will mean days or weeks of waiting for the next round. If you have the latest pediatric office toys, however, you will have all consultations done on schedule. Install the pediatric office toys the soonest and save yourself and your patients the inconvenience.

The new toys suited for your clinic will add a touch of home too. Children in pain can forget their troubles for a while. Moms can rest easy reading the latest fashion magazines while waiting for their child’s name to be called. Your secretary will have a peaceful day and you don’t lose any business.

Oh the toys they will love

You can choose several pediatric office toys for your clinic. You can get toys to suit different ages. For toddlers, get the small deluxe block kids’ play table. Kids can have fun enjoying each other’s company and forget the time. For the shy ones, a giggle fun mirror will set them off laughing. The older tykes will go for the fire engine play center. For 7 to 10 year olds, puzzles and a tic-tac-toe panel will keep them busy. The magnet express wall panel will have no peace.

The gaily colored pediatric office toys are designed to foster children’s motor and cognitive skills. They will have all fun finger painting and setting up the pyramid. All those toys will also help them develop social skills when they play with other children. In the meantime, moms can chat each other up. The next problem for the moms and the kids, though, is leaving your clinic because the kids would not want to part with those toys. At least, they are all bound for home.

Shopping for the toys

If your schedule stops you from doing rounds at the shops, go online. You can order the pediatric office toys and have them shipped to your office. Not all items are shipped for a fee. Some items like the magnet express wall panel, child’s mirror sculpture maze, and the Zigidy Zac Wall Panel are shipped at no extra cost.

If you have kids, ask them which of the toys shown online have promise. You will be amazed at their expertise. They love toys and will know what other kids will go for. As a doctor, you’ll know what pediatric office toys will amuse the kids of all ages, so get those now.