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Baby’s Toys – What Good Parents Should Know About Choosing Toys

The importance of choosing the perfect toy for your baby is almost equal to the price of your baby’s safety. In addition to entertaining the child, the toys must be safe. The toys can be used to make your newborn laugh or make them stop crying. It can also keep your child busy when you don’t have time for special attention.

Some toys can also be used to educate your baby. But before all this, you have to choose the best toy that is suitable for your young child. Keep in mind the following things when you get to choosing their toys:

Safety First.

The prime and the foremost factor to be kept in mind while you purchase the baby toy is safety. See if the toy is made of any toxic plastic or material. There should be quality guarantee. Look for any loose parts that can cause choking problems for your baby. Will the toy pinch the little fingers?

Get the baby toy according to the interest of your baby.

Your baby has to be interested in the toy you are buying for him. The common choices for babies under 2 years of age are busy boxes, mobiles, activity tables, push and pull toys and noise makers. But your kid might be different and may have a strong liking for something else. So always take your baby with you when you go shopping for the baby toy.

The baby toy should be matching your baby’s age.

All the age groups may not be interested in the same kind of toy. The interest of the baby towards toys changes according to the age. The best way to figure this out is to read the manual of the toys. This can be very helpful for evaluating the age group for which that particular baby toy is suited. This information is always available on the baby toy manual.

Choose educational toys.

The toys that you buy for your baby must be able to make his brain work in addition to making him happy. The toy that you buy for your baby plays a major part in the development of your baby’s brain.

Select toys that will give your child an idea about the real world.In addition to education, the toys should be helpful in giving an idea to the kid about the real world. This may include movies giving a moral for the life or similar things.

3 Tips in Importing Toys From China

Did you know that China is the United States’ leading exporter of toys? As a matter of fact, the US Census Bureau recently released a list of top 10 products that are exported to the country from China. Next to computer parts and accessories, China exported about $27.58 billion worth of toys and other sporting goods in 2007 alone.

That is probably because China makes some of the best and unique toys and sporting goods in the world. Take for example jump ropes, kites, yo-yos, dominos and Mah Jong. These are all Chinese original toys and games but popular and widely used all across the globe.

In addition, most toys today are manufactured in China. Take a look at the back of your favorite toy truck at home and see if you can find the embossed “made in China.” They might come from France, Switzerland or the US but still they are mostly made in China. Indeed, importation of toys from China to the United States is a huge business.

So if you are thinking of getting into this business, expect that it isn’t going to be very simple. However, there are basic tips and steps that you can do to make the job a lot easier.

Tip # 1 Study and learn all the current international trade laws.

Like any business, the import trade involves money, lots and lots of money. You don’t want to flush money down the toilet by doing frequent preventable mistakes. Follow the importing rules for the US as well as the exporting regulations that China imposes. Find out what particular games and how many Chinese toys that your country allows to import from China.

Tip # 2 Explore and evaluate your country and China’s toy market.

Look for the best, safest, high quality and most suitable imported toys. Find out the recent trend in toys and games. With regard to this matter, you can solicit the help and advice of a determined and trustworthy Chinese agent. But the best solution is to go to China so you can personally assess the toy market there.

By going to China, you’d also have the opportunity to look for retailers as well as toy merchants. Remember, it is in this very stage that you don’t want to commit the mistake of importing substandard toy products.

Tip # 3 Seek for highly reputable sourcing companies.

Such companies deal with the import and export trade and often have offices in both countries in order to easily facilitate importation of goods. And to deal with the customs charges, you can hire a customs broker.

How to Make the Best Out of Toy Fair With Public Relations

Toy Fair 2010 is just a month away. For many it can be a make or break proposition. Competition for that one lucky break to put your toy or game on that map is stiff. Not only are you competing against hundreds of others who are seeking that same lucky break, you are also competing against the major players in the toy industry such as Mattel and Hasbro. What then can you do to ensure that the show is a success for you and that you get the coverage essential for success and what are some pitfalls to avoid? The answer is to have a strategic public relations and marketing campaign just for Toy Fair like you do for your business year round.

The first mistake that many make at Toy Fair is not being ready for the demands that the media may make on you such as not having a press kit readily available. Many in the media will not even consider covering a company unless it has a press kit. Ideally an attendee for the show should send out their press kit to media covering Toy Fair months if not weeks ahead of time. Secondly send out a press kit to your local news media. Even though your local media may not be covering Toy Fair, the fact that you are exhibiting at Toy Fair is news and by notifying your local media might result in a news story about you that builds your media portfolio and reaches potential customers. Don’t put all of your press kits in the tradeshow media room. Many times a reporter will be walking the show and see an exhibit that interests them and ask for a press kit then and there. If you don’t have a press kit readily available it could result in a lost media opportunity. In your press kit you should include company information, sales sheets, recent press releases and media coverage, biographies of key personnel, high quality photos of your key personnel and product, and frequently asked questions and answers that the media might have about your game or toy. Also make sure that your press kit is available electronically.

All media at Toy Fair is important. Many exhibitors think that only the major media is important at the show. I have seen exhibitors basically snub a reporter from a local New York affiliate and say that they are only available for the networks or major dailies. Maybe that lightening will strike but chances are that it won’t. Many exhibitors think only the major media will ensure that they have success. That is not true. I have seen one small company get a major contract based on a radio interview that they did and a key store buyer happened to be listening to the radio while their network appearances did not garner any major sales. If you are small or new company at Toy Fair much of the media coverage you get is for branding purposes remember that. For strategic public relations to be effective requires that a company build a media portfolio that builds brand recognition. Use all media opportunities to help leverage your marketing. Also some of the major media will only cover a company if it has already smaller media coverage. While not impossible for a first time exhibitor to get major coverage at Toy Fair, the odd are daunting. Just as in sales, go after the low hanging fruit first.

Many exhibitors travel to New York for Toy Fair and then spend a few days either before the show or after the show enjoying all that the Big Apple has to offer. These vacation days can also be turned into potential meetings with the media. Many people overlook that they are in New York City, the media capital of the nation. They assume the only chance to reach the media will be at the show. Not true. Contact some key media that you are interested in meeting with and see if you can schedule a short meeting with them at their office to introduce yourself and your company. Very often the media will agree to a short meeting at their office and may have not even be covering Toy Fair.

Finally utilize social media at Toy Fair – particularly Twitter and Facebook. Twitter what you are doing and what is happening around you at the show. This is a great time opportunity to build your following on Twitter and reach consumers and even media. Consumer polls show that many companies show a dramatic uptick in followers when tweeting from trade shows. Remember there will be periods of down time during the show – utilize it. During the night and slow times update your Facebook page on what is happening and show the energy you are bringing to the show. Believe it or not media covering Toy Fair will actually take time to look at this and often do searches the night before going to the show and determine based upon Facebook searches who they intend to stop by and meet. That is why it’s so important to be static during the show.

Toy Fair is an opportunity to build brand identification and reach a mass audience. Like anything in business, a strategic plan and approach is critical to success. Reaching buyers and building name identification should be the key objective of your publicity and marketing plan for Toy Fair.