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Custom Plush Toys – The Numbers Don’t Lie

There are a lot of ways for you to know if you are successful with your custom plush toys or not. But if there’s one thing that you can check and it will give you a very clear idea on where you are with your plush stuffed toys, they’re numbers. The numbers don’t lie and depending on the figures and statistics, you’ll see if you should continue with making toys plush or if you need to tweak your designs and strategies.

A lot of people are wondering if they should focus on the statistics or not. Should you really number-crunch? Most people make the mistake of just basing success on the number of sales for their custom plush toys. For example, there’s a very big possibility that you can sell half of your plush stuffed toys in a single day. Does that make you a success? At first, most people would think that those are great numbers if you decide to make toys plush and sell them. But they’ll get the surprise of their lives when something doesn’t seem right at the end of the month.

You’re probably expecting a lot of money because you’ve been selling a lot of your custom plush toys. So where’s the money? How come the cash register is not overflowing with money from sales of your plush stuffed toys? There’s no choice for you but to check on the statistics in order to know what happened. Unfortunately, you may not have the information that you need because you didn’t gather the numbers in the first place. You just decided to make toys plush and thought that everything good will follow.

This is why it’s important to keep track of all the pertinent numbers. These will give you the idea on what’s happening. Don’t just focus on the number of custom plush toys that you sold. Take note of how much it is to sell them. Also, it would be a good idea to take note of the numbers that can show you which works and which doesn’t. For example, you can gather the numbers for all the sales strategies that you have for the plush stuffed toys. These numbers are called the key performance indicators. It might be a good idea to funnel the funds that you have for non-performing strategies towards the strategies that work.

If you have a website, then it’s important that you study the numbers as well. A good place to start is to check on the number of visitors that you have per month. It can show you the good or bad months for your custom plush toys. Obviously, your visitors will go up during the holidays. If it doesn’t, then something is terribly wrong. If you can’t stir up interest for your plush stuffed toys during the holidays, then you may want to improve the marketing of your website for more exposure. Another important number that you should take note of if you have a website is the leads that you got. Don’t be worried if the percentages of leads against visitors are low. But you should see the numbers go up.

If you decide to make toys plush, then be prepared to look at statistics. Don’t worry because numbers are your friends in this case. They are like your friends who will tell you if your custom plush toys are working or not.

Bratz, Barbie, Crazy Frog, Are Toy Stocks Running Low This Christmas?

For one night each year all across the world children wait in anticipation for that one special moment – the arrival of Santa Claus. For weeks even months in some cases parents here the constant ‘I want this’ ‘I want that’ of their children requesting their favourite toy for this coming Christmas.

For most parents however the problem lies in availability of cash funds. Most wait until the last few weeks before Christmas until they can afford to start purchasing toys for their child. The problem that then occurs is the low stocks of all the popular toys in the shops and on the internet.

For instance the top ten most popular toys list was published by the Toy Retailer Association last month. Amongst the list were toys such as Crazy Frog the Annoying Thing, Barbie Magic of Pegasus Princess Annika, Monopoly Here and Now board game and Bratz Rock Angelz.

Upon trying to locate Crazy Frog the Annoying Thing on Saturday 19th November amongst toy retailers I was unsuccessful due to the item being out of stock. One month before Christmas day and stocks are already running low. In fact toys that were not even in the top ten list such as Sylvanian Families Willow Hall are also out of stock in the shops.

Why is this? A similar problem also occurred last year with the Barbie Princess and the Pauper range. Barbie Princess and the Pauper Erika could not be found anywhere for the month running up to Christmas. Is it just a matter of manufacturers not making enough of these toys or the shops fault for not buying enough toy stock?

It could be possible that demand for particular toys such as Crazy Frog the Annoying Thing, Bratz Rock Angelz and Barbie the Magic of Pegasus is not calculated as highly as what it actually is. This is certainly the case with the Sylvanian Family range this Christmas, which did not even make the top twelve wanted toy list.

How is it then possible to know what is going to be popular each year? The answer must be based on previous years top toys and factors that all of these toys have in common.

For this year the ‘Toy Retailer Association’ estimated that B Daman Tournament Set would be the most popular toy.
According to the Toy Retailer Association “Toy sales for boys aged five and over amounted to £626m in the last 12 months to June 2005 or 30% of the total toy business. The most popular category is Action Figures with the likes of Power Rangers or Star Wars taking the lion’s shares”.
They also stated that “The end of the year is expected to reveal a new strong playground craze in the shape of B-Daman (Hasbro) which will compete with other hot licenses such as Simpsons, Batman and vehicles brands, all with strong innovation”.

This certainly does seem to be the case. Star Wars will certainly be difficult to beat but when a toy is advertised a great deal (such as Bratz with Bratz Rock Angelz, Bratz Babyz and Bratz Step Out) all children want it and when one child wants it every other child wants the same toy.

The battle between Bratz and Barbie as been an interesting one. The amount of advertising for both Bratz ranges and Barbie ranges as been incredible. All of this advertising is of course aimed at children. Both dolls have their main ranges out for Christmas – Bratz with Bratz Rock Angelz, and Barbie with Barbie and the Magic of Pegasus.

Which will girls choose for Christmas this year? Bratz dolls are very meticulously designed and ranges such as Bratz Ooh La La and Bratz Step Out are aimed at certain audiences and certain ages. The Bratz dolls have been created with the modern ‘girl’ in mind. Lil Bratz has even been created for younger girls.
Bratz are funky, dressed in cool fashions and the Bratz accessories are out of this world. There is also a doll for every one of all ethnic backgrounds.

Barbie on the other hands is an old time favourite amongst girls. The Barbie doll as been around for decades and knocking Barbie off her number one spot will be a difficult task for Bratz. The Barbie Princess and the Pauper range were fantastic last year and proved very popular. However it was common knowledge that Bratz took quite a chunk of the Barbie market last Christmas.

Will it be the same this year? Barbie has a fantastic range out for Christmas this year – Barbie and the Magic of Pegasus with lines such as Barbie Magic of Pegasus Princess Annika, Cloud Queen Rayla, Prince Aidan and Flying Horse Brietta. Will this top last years Barbie range and beat Bratz Rock Angelz with all their fabulous Bratz Rock Angelz accessories?

Only time will tell. It is interesting however to see that the battle between these two notorious dolls is heating up and the good thing about it, is that the more it heats up the better the ranges will become so our children will benefit.

It is quite clear to see that there are low stocks of toys each year and each year it seems that the shops are running out earlier and earlier. Something does need to be done and one can only assume that the problem lies in the hands of the manufacturers.

If you are a Barbie or Bratz fan then please visit the authors Toy Shop ToyGrotto below for great prices and fantastic doll options (Individual Doll Options are provided).

If you like this article and share the same passion for toys then please feel free to pay a visit to the authors own e-commerce store at ToyGrotto. The author would very much appreciate any kind of feedback that you have to offer regarding the site. Please feel free to submit your comments to the author, Julie Weeks at [email protected]. All comments and suggestions of all natures will be greatly appreciated and will be taken on board. The key to writing good articles is by having a wealth of knowledge and sources which then can be analysed and shared with others.

Using Plush Toys For Business Promotion

If you’re trying to think of a new way to market your business, or something more unique and creative than a simple magnet adhered to the back of your business card, you may want to consider stuffed animals. It is a customer favorite, no matter what age your audience falls into.

Plush toys aren’t just for kids-it’s hard to resist a cute, cuddly toy no matter what your age. Babies, young children, teenagers, and even older adults enjoy a sweet stuffed toy every now and then. There’s something comforting about them, and what better way to promote your business than with something your recipients will be cuddling with for years to come!

There are plenty of reasons why promoting your business with these toys is a great idea. No matter what the age of your demographic and audience, EVERYONE loves a stuffed animal! Promotional plush toys offer you an unlimited number of options for customization, and promotional stuffed animals have a lot longer presence in a house than a magnet or flimsy plastic pen.

Consider your marketing budget when you are deciding on a promotional product for your company. If you have a smaller, tighter budget to work with, consider smaller plush toys, like beanbag animals or the like, to make sure that you still get your point across with something cute and cuddly. If you plan on using the plush toys for promotional activities like fundraisers, or as prizes at a town carnival, you may want to opt for a smaller batch of larger stuffed animals.

With plush toys, you can have your company name, logo or a message on the toy. For example, you can order teddy bears with little t-shirts with your logo printed on them. Whatever you decide on, you can customize them in many more ways than just one. Your options are pretty limitless, especially since certain companies will also create mascots and plush toys from your own creative ideas. You are definitely not limited when it comes to options available when ordering your company’s plush toys for promotion.

Just remember to keep your eye on the prize-whatever investment you are making into creating these promotional plush toys, make sure that you are bound to get a return with extra customers or clients utilizing your company or services. If you invest the money with no return, you’ll want to reevaluate your business’s marketing plan and decide if trade shows are even a good idea for your company to participate in. You want to make sure that you get a great return on your initial investment.

However, when you deal with stuffed animals, chances are it’ll be sitting on a shelf in someone’s office or cuddled with at night by a little one. Because no one can resist the adorable stuffed animal, and if you play your cards right, you may get some customers who are interested in your company after seeing your logo on their niece or nephew’s favorite teddy bear!